Make Everyday Cooking
Effortless
Transforming real groceries into real meals, reducing food waste, decision fatigue, and stress for households everywhere.
Explore Recipes →The Story Behind Add Pepper
"What do you want to eat?"
"I don't know. What do we have?"
"We just went grocery shopping… why does it feel like we still have nothing?"
You know the feeling.
- A fridge full of ingredients — and zero inspiration
- A busy day — and even less energy to think
- Groceries going bad — and the guilt that comes with it
At some point we realized:
This isn't a cooking problem.
It's a thinking problem.
And that's where Add Pepper was born.
Our Impact: Waste Less, Live More
What We Believe
Simple
Cooking should be straightforward, not complicated
Human
Technology that feels personal and relatable
Supportive
A guide that helps, never overwhelms
Fulfilling
Meals that bring joy, not stress
Not Stressful
Remove the burden of decision fatigue
Real Life
Built for busy, tired, real people
Our Core Idea
Use what you already have to make something better than you expected.
Made For Real Life, Not Ideal Life
We built Add Pepper for real people, in real situations, doing their best.
Because cooking isn't just about eating.
It's about comfort, routine, connection, and care.
Add Pepper helps you show up for that — without the burnout.
The Future We're Building
We're creating the world's first AI-powered kitchen companion that feels:
Our Vision
Not a replacement for creativity
A guide that helps you unlock it.
From receipt scanning, to pantry intelligence, to smart meal suggestions, we're building toward a fully integrated kitchen experience that helps households cook smarter every single day.
AI That Supports Real Life
Recipes inspired by what's real.
Cooking that finally works for you.
Your groceries become possibilities.
Waste becomes less.
Stress becomes none.